Beckman Helipot Packaging

Here’s a super fun and modern piece of packaging for Beckman Helipot – a biomedical/scientific instruments company. This is one of my favorite packaging pieces I’ve found. Love how clean and minimal the type is plus the colors are incredible. Unfortunately, I do not know much about the designer of this piece. All I know is that it was printed in the U.S. and from reading on wikipedia, the company changed its name in the 50’s to Beckman Instruments, Inc. which is written on the instructions of this piece. So I date this to the 50’s. Feel free to pitch in. And again, try to find something as cool as this in the medical device bin today… Enjoy!

Design: Unknown   |   Year: 1950   |   Photo: Javier García

Why You Act As You Do by Roy Doty

This is a fun booklet published by Good Reading Rack Service in New York 1956. It is filled with small illustrations by Roy Doty whom I’ve posted before. As usual, love the two color graphics and the playfulness of the illustrations. Enjoy!

If you like this post, you might want to check my other Doty post about the Consumer Reports magazines »

Design: Roy Doty   |   Year: 1956   |   Photo: Javier García

ABG Standard Staples Packaging

Here’s a fun staples packaging. It’s got great type, layout and awesome textures. It uses two of my favorite typefaces, Bodoni (Poster Italic) and Futura. Yup, that’s basically why I picked it up! It’s just a staples packaging, who cares right? Apparently people cared more back then. Try to find something like this in the store now. Enjoy!

Design: Unknown | Year: Unknown | Photo: Javier García

IBM Packaging by Paul Rand

You can never go wrong with Paul Rand. Here’s a beautiful colorful example of IBM’s packaging for Film Ribbons and Carbon Paper. Love the contrast of the handwritten font against the bold IMB type. Oddly enough, I found the carbon paper mingling through my dad’s office one day. Still wrapped. Enjoy!

Update: Typedeck did some search and dated this product to mid 60’s. Thanks Typedeck!

Design: Paul Rand  |  Year: Mid 1960’s  |  Photo: Javier García