Tru-Cold Freezer Owner’s Guide

Here’s another fun booklet by Tru-Cold exclusive with Montgomery Ward. It’s an owner’s manual in two colors with nice use of white space. Don’t know why but that shape on the back (also on the front) gives my a sort of “Herman Miller Logo” feel. Doesn’t look like it but perhaps the curves give it this modern feel. Anyhow, great booklet. Enjoy!

Designer: Unknown   |   Year: Unknown   |   Photos: Javier García

More images after the jump…

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Easy-to-make Gifts

Here’s a fun booklet titled “Easy-to-make Gifts…for the small budget” to get the Holiday spirit going. Nice little illustrations in two colors. As always looks better in person but thought I’d share with all of you. Click on images to enlarge.

Design: Unknown  |  Year: 1957  |  Photos: Javier García

More images after the jump…

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Mr. Ho’s Orchestrotica.


Just wrapped up the first Album in a series from Mr. Ho’s Orchestrotica called “The Unforgettable Sounds of Esquivel”. Brian has been working on doing transcripts of Esquivel‘s work which have been lost and forgotten for years and have finally been put on a record.

I was honored to be part of this project both for keeping Esquivel’s music Alive and for all the efforts that Brian O’Neill (Mr. Ho) and all his 22 piece band have put into it as well as his co-producer, Brother Cleve.

Mr. Ho wanted a look that stayed true to the music itself. While we didn’t had photos to choose from, Illustration was the next natural step. We went over some illustration mood boards from the mid century that we went back and forth with and began working on ideas.

There were two records in the play. One for his 22-piece Big Band playing Esquivel transcripts and the other is an Exotica/Tiki quartet with his own compositions. The main design theme was space-age meets tiki.

Here is the first one. The artwork is to set the “Space age” mood for you. Hope you enjoy the artwork and make sure you get the special pre-sale deal for the CD up on Orchestrotica.com which is Scheduled for release November 16th, 2010. The first sneak-preview track from the album — Sentimental Journey — airs today Friday October 8th on on Jet Set Planet. If you are in Minneapolis, tune in. If you are else were, stream it!

There might be a Vinyl release so make sure you send your request. But for now, submerge yourself into the world of Exotica, Lounge, and Space Age Pop.

Design: Javier García   |   Year: 2010

MAAS Classical Record Covers

Here are a couple record covers I found. The illustration work is great. They are signed “MAAS” but I wasn’t able to identify this designer.

I dug some information from the web pointing at a designer named George Maas from a book cover I saw. I also found another record cover designed by George Mass but it’s a different style. Here are some links:

1. Check this book covers on Flickr » by The Crossett Library Bennington College
2. This record cover » on Flickr with the same signature with reference to George Maas. Mine doesn’t say a thing on the back.
3. Another record cover »
4. This Bio » on AskArt.com
5. This article on Billboard Magazine ». Bottom right of page 33.
6. This book » probably has some info on him.

Is this him? You be the judge. Might not be him but they are still cool.

Designer: Maas  |  Year: around 1950’s  |   Photos: Javier García