Category: Mid Century Modern

Tru-Cold Freezer Owner’s Guide

Here’s another fun booklet by Tru-Cold exclusive with Montgomery Ward. It’s an owner’s manual in two colors with nice use of white space. Don’t know why but that shape on the back (also on the front) gives my a sort of “Herman Miller Logo” feel. Doesn’t look like it but perhaps the curves give it this modern feel. Anyhow, great booklet. Enjoy!

Designer: Unknown   |   Year: Unknown   |   Photos: Javier García

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Easy-to-make Gifts

Here’s a fun booklet titled “Easy-to-make Gifts…for the small budget” to get the Holiday spirit going. Nice little illustrations in two colors. As always looks better in person but thought I’d share with all of you. Click on images to enlarge.

Design: Unknown  |  Year: 1957  |  Photos: Javier García

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Quick Snaps: Frankie Laine and the Four Lads

Another quick snap from my cell. I really like how they treated type back in the days, specially hand made textures and patterns. Here’s a good example from an old record cover that didn’t get to come with me.

Design: Unknown   |   Year: 1957   |   Photos: Javier García

77 Ideas – Douglas Fir Plywood Booklet

Here’s a wonderful booklet made by Douglas Fir Plywood Association titled 77 Ideas for Remodeling Your Home with Fir Plywood. I believe I’ve seen someone else feature this booklet but I couldn’t find it so I took my own photos of it. It is full of awesome illustrations of modern house projects. This is a real gem. It’s hard to fit the details on the spreads but I did a few closeups and a scan of one section. You can click on some of the images to enlarge. Enjoy!

Design: Unknown   |   Year: 1965  |   Photos: Javier García

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