Mid Century Modern – Page 12

Chambord

Logo for Chambord (Rehbock Adv. Inc.) designed by Pierre Dufayet in U.S.A.

Design: Pierre Dufayet | Year: 1961 | Photo: Scanned

This is a Penn Reels, Super Peer, Level Wind, Fishing Reel. 309M. Love the fishes. As you can see on one side they are swimming and on the other they’ve already been caught. Did you get that? anyway, enjoy!

Design: Unknown | Year: Unknown | Photo: Javier García

Alice & Martin Provensen, Barbecue Recipes

A lof of Alice and Martin Provensen has been finding my way lately and here’s one magazine I haven’t seen before. It’s called Indoor and Outdoor Barbecue Recipes and it’s full of illustrations, wonderful layouts, big type. All artwork is done by them including cover/back cover. I’ve been a fan of them for a long time but I had to open up this magazine to realize it was done by them as the cover doesn’t fit their style too much. Totally blown away. If you haven’t heard of them, I suggest you Google their name. Tons of wonderful stuff. Click images to enlarge.

Design: Alice & Martin Provensen | Year: 1956 | Photo: Javier García

Skip To My Lou, Typography

Just some nice custom typography I found on a small Singing Games Book by the Girls Scouts of America titled “Skip To My Lou”. It has this Jim Flora vibe.

Design: Unknown | Year: 1958 | Photo: Scanned

Frigidaire Food Keeping Tips

Here’s a pamphlet for Frigidaire (General Motors) Refrigerators. Really love this cover. The hexagon placement creates a nice layout. The Frigidaire logo just rocks although it looks a bit squeezed in at the bottom.

Design: Unknown | Year: Unknown | Photo: Javier García