Tru-Cold Freezer Owner’s Guide

Here’s another fun booklet by Tru-Cold exclusive with Montgomery Ward. It’s an owner’s manual in two colors with nice use of white space. Don’t know why but that shape on the back (also on the front) gives my a sort of “Herman Miller Logo” feel. Doesn’t look like it but perhaps the curves give it this modern feel. Anyhow, great booklet. Enjoy!

Designer: Unknown   |   Year: Unknown   |   Photos: Javier García

More images after the jump…

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Easy-to-make Gifts

Here’s a fun booklet titled “Easy-to-make Gifts…for the small budget” to get the Holiday spirit going. Nice little illustrations in two colors. As always looks better in person but thought I’d share with all of you. Click on images to enlarge.

Design: Unknown  |  Year: 1957  |  Photos: Javier García

More images after the jump…

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Quick Snaps: Frankie Laine and the Four Lads

Another quick snap from my cell. I really like how they treated type back in the days, specially hand made textures and patterns. Here’s a good example from an old record cover that didn’t get to come with me.

Design: Unknown   |   Year: 1957   |   Photos: Javier García

Quick Snaps: Principles of Refrigeration

Ok, just a quick snap. Thought this cover looked so cool, the inside wasn’t very exciting design wise. Unfortunately this one didn’t come with me.

Title: Principles of Refrigeration
Author: Warren Marsh, Thomas Olivo
Publisher: Delmar Publishers Inc.

Design: Unknown  |  Year: Unknown  |   Photos: Javier García

Mr. Ho’s Orchestrotica.


Just wrapped up the first Album in a series from Mr. Ho’s Orchestrotica called “The Unforgettable Sounds of Esquivel”. Brian has been working on doing transcripts of Esquivel‘s work which have been lost and forgotten for years and have finally been put on a record.

I was honored to be part of this project both for keeping Esquivel’s music Alive and for all the efforts that Brian O’Neill (Mr. Ho) and all his 22 piece band have put into it as well as his co-producer, Brother Cleve.

Mr. Ho wanted a look that stayed true to the music itself. While we didn’t had photos to choose from, Illustration was the next natural step. We went over some illustration mood boards from the mid century that we went back and forth with and began working on ideas.

There were two records in the play. One for his 22-piece Big Band playing Esquivel transcripts and the other is an Exotica/Tiki quartet with his own compositions. The main design theme was space-age meets tiki.

Here is the first one. The artwork is to set the “Space age” mood for you. Hope you enjoy the artwork and make sure you get the special pre-sale deal for the CD up on Orchestrotica.com which is Scheduled for release November 16th, 2010. The first sneak-preview track from the album — Sentimental Journey — airs today Friday October 8th on on Jet Set Planet. If you are in Minneapolis, tune in. If you are else were, stream it!

There might be a Vinyl release so make sure you send your request. But for now, submerge yourself into the world of Exotica, Lounge, and Space Age Pop.

Design: Javier García   |   Year: 2010