FIFA Worldcup Promotion

As a sponsor of the 2014 FIFA World Cup held in Brazil, Powerade approached us to design the promotion that was to be used on pack and across different media. We came up with a vibrant illustration that stood up on shelf from the black label.

Created at Hatch. ©2014 Powerade® bottle design and label are registered trademarks of CocaCola Company. FIFA World Cup™ and the FIFA logos are registered trademarks of FIFA.

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