Ladislav Sutnar on Package Design

Here are some scans from a great source of inspiration. It’s from the Ladislav Sutnar book “Package Design: The force of Visual Selling”.  I’m posting some of my favorites but the whole book is amazing.

It seems that back then packaging was way more typographic with a lot of solid colors and negative space or at least they were more open to it. Right now packaging is full of warnings, nutritional facts, messages everywhere, gradients, etc. We should go back to simple design.

1. Singer’s  ‘ Dörli ‘ zweiback package designed by Rolf Rappaz [Basel].
2. Atkins ‘Dream Polish’ designed by Ladislav Sutnar [1946].
3. ‘Air-Wick’ label designed by Paul Rand [Seeman Brothers, 1953].
4. ‘Bab-o’ cleanser experimental package by Paul Rand [B. T. Babbitt Inc., 1953].
5. ‘Johnny Mop’ toilet bowl cleaner [Personal Products Corporation, 1952].
6. Scotts Lawn Seed. [O. M. Scott & Sons Co., 1952].
7. O-Cedar ‘Dry-Glo’ designed by Raymond Loewy Associates [1952].
8. ‘Armour Star’ coordinated package design with dominating trademark, designed by Raymond Loewy Associates.
9. Simoniz ‘Bodygard’ liquid car wax designed by Lester Beall [1951, 1950].

Design: Various (see above)   |   Year: Various   |   Photos: Scanned/Unknown

Nuzzles Photo Frame Magnets

I usually don’t like photos on the fridge but I just found a good reason to do it. I found this very cool modern photo frame magnets that would make any fridge happier. They are simple, geometric, clean, modernist dimensional versions of a Bear with cub, Lion with cub and Elephant with her newborn. They are called “Nuzzles Photo Frame Magnets” and are made by Tupperware.

Love the screen printed packaging too. Very Swedish with lots of Helvetica on it. I love the three column grid on the back.

This is not so old though. It was made in 1993. The designer is unknown (feel free to fill in the blanks).

Here’s the description on the package:
“When you place your child’s picture in the Nuzzle frame they will be kept company by a loving animal cuddling it’s own adorable loved one.”

Design: Unknown   |   Year: 1993   |   Photos: Javier García

Package Info:
Tupperware
Nuzzle Photo Frame Magnets
© 1993 Dart Industries Inc.
Made in China. Printed in Hong Kong.

Alvin Lustig – Mozart Grid

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So following up the Vivaldi cover, here’s to honor one of my all time favorite designer Alvin Lustig. I just love the grid, composition and colors used for this. It all seems to be a very good modern representation of classical music.

Design: Alvin Lustig   |   Year: 1952   |   Photos: Javier García

Product Info:
Haydn Society Album Covers, 1952
Copyright 1952 by the Haydn Society, Inc.
Boston Massachusetts
Cover Design by Alvin Lustig

Joseph Low – Bach/ Finn Videro

This a much more simple illustration still with rough rich textured line strokes. Most of his covers were two colored, overprinted. I love how this one created thick outline from the overprint.

About Joseph Low:
Joseph Low Article on New York Times
Joseph Low Wikipedia

Design: Joseph Low   |   Year: 1953   |   Photos: Javier García

Product Info:
Haydn Society Album Covers, 1953
Copyright 1953 by the Haydn Society, Inc.
Boston Massachusetts
Cover Design by Joseph Low

Joseph Low – Bach / Finn Videro 2

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I will be posting a series of classical records from the Haydn Society/ Boston that I’ve been collecting. My last post from these series will be a surprise (I hope). It’s a record cover that blew me away.

I could not find much information on the design part of the Haydn Society but they seem to have hired top of the line designers for their record covers.

Joseph Low was an Illustrator who made cover illustrations for The New Yorker and is mostly know from the awards of his book “Mice Twice.” He also illustrated over a dozen children books, book jackets and record covers. I will be posting a few of the record covers here.

His style is very expressive, rich in texture and playful. He used a lot of rough brush strokes and wood and linoleum cuts. The bricks on the image above were probably either linoleum or wood cuts I think which added a very cool texture.

I also love the typography and how it interacts with the background.

Design: Joseph Low   |   Year: 1954   |   Photos: Javier García

About:
Joseph Low Article on New York Times
Joseph Low Wikipedia

Product Info:
Haydn Society Album Covers, 1954
Copyright 1954 by the Haydn Society, Inc.
Boston Massachusetts
Cover Design by Joseph Low