Fred Harvey Menu

Remember the Harvey Girls with Judy Garland? This is the restaurant that inspired the movie. It is a menu design for Fred Harvey restaurants that were once a famous chain of eateries that served railroad depots. This one is from El Tovar Hotel in Grand Canyon, Arizona. The menu is titled 300 miles of hospitality and it’s an illustrated map depicting their locations. It’s filled with awesome illustrations in 4 colors, my favorite is the cow. Nothing beats the quality of offset solid spot colors, this thing is vibrant. The inside is not that exciting. I’ve had this for a while and this was probably the post that should have followed my last about five years ago. There’s a 4-64 number on the corner and considering the restaurant was open from 1939 – 1967, I’d say it’s circa 1964. Here’s a link from the Los Angeles Conservancy with a bit on the restaurant’s history if you’d like to read about it.

La Fonda Del Sol Menu

I thought I would start with something classic and what a better way to do it than with the great master and acclaimed designer Alexander Girard. This is a Dinner Menu Design for La Fonda del Sol Restaurant in New York circa 1960. It is an offset lithograph with wonderful vibrant colors. I can almost say the work done for this restaurant (specially the suns) are one of his most celebrated and recognized designs. This menu has also been featured in many museums such as the SFMOMA. So here are some closeups of the type and full shots of the menu. Enjoy!

My Jim Flora Collection

As you might already know, I’m a Jim Flora freak. I’ve been collection his records for many years and every time I come across one I just can not pass on it. As a result, my collection is outgrowing and I’m finding myself having to sell all my duplicates. I will be listing them at my vintage store modfortis.etsy.com. Come and check them out. I’m up for trades if you think you got something I might be interested in. Here are a few already listed:

Continue reading “My Jim Flora Collection”

Paul Rand and Alvin Lustig Collab

Here’s an interesting book cover designed by Paul Rand. The interesting thing about this is that Alvin Lustig hired Rand to design this cover  while the interior design and typography was done by Alvin Lustig. This brings two great designers together. Such a fun and modern cover. Enjoy!

Design: Paul Rand   |   Year: 1953   |   Photo: Javier Garcia

Columbia Masterworks Book cover by Alex Steinweiss

Here is a book cover designed by Alex Steinweiss titled “The Columbia Book of Musical Masterworks” in 1947. I normally think record covers when I think of Steinweiss so when I saw this book, I snagged it right away. As usual there is a nice play with type, image and texture. Enjoy!

Design: Alex Steinweiss   |   Year: 1947   |   Photo: Javier Garcia

Schönberg record cover by Alvin Lustig

This is a very rare record cover designed by Alvin Lustig that I haven’t seen around that much. It’s not in the book, nor the site at this time. I really love his geometric line explorations and this one is certainly one of my favorites of his. It is an honor for me to share it with all of you.

I am very excited to finally post this cover and I am happy to say that, as I am typing this, this particular record among a few others is being shipped to Minneapolis for the exhibit titled “The Lustigs: A Cover Story” curated by Michael Skjei at the College of Visual Arts Gallery. The exhibition will be up from September 19 through October 21, 2012 with Steven Heller (Author of Born Modern: The Life and Design of Alvin Lustig) as a guest Lecturer and a conversation with the wonderful Elaine Lustig Cohen. For more details visit the CVA Gallery page »

So if you are in the area make sure you don’t miss this event as – from what I’ve heard from Michael –  it will probably be one of the most complete exhibits of the work of the Lustigs you’ll ever see. Enjoy!

Design: Alvin Lustig   |   Year: 1953  |  Photo: Javier Garcia