Dewit Push Button Moistener

Here’s a fantastic piece of packaging that has inspired me in things that are coming but that’s another story. I instantly gravitated towards the dots which in this case I can not see how this can conceptually relate to the product other than what the action of pushing a button looks like (but that a far stretch). What I love is that back then, packaging was more fun because there weren’t that many established rules, standards and factors to packaging as there are now (unfortunately). But this makes such a boring product look fun and I’m sure it stood out on shelf.

This product was made in Norway for The Eversharp Pen Comapany, a subsidiary of The Parker Pen Company. Printed in USA 1966. I wonder if the packaging was designed in Norway.

Percusions and Brass

Here’s a record cover designed by Chermayeff & Geismar Associates titled Percusions and Brass and put out by the Grand Award record label. It was really sad to find out a couple years that one of the great masters of graphic design, Ivan Chermayeff passed away in December 2017. I wanted to post this in his honor but unfortunately the blog was on hiatus and I couldn’t access it then. Nevertheless here is one of my favorite record covers from my collection. Such an iconic modernist piece. It’s hard to see on the picture but the spiral shape is actually printed in metallic gold. Record Cover circa 1960.

Fred Harvey Menu

Remember the Harvey Girls with Judy Garland? This is the restaurant that inspired the movie. It is a menu design for Fred Harvey restaurants that were once a famous chain of eateries that served railroad depots. This one is from El Tovar Hotel in Grand Canyon, Arizona. The menu is titled 300 miles of hospitality and it’s an illustrated map depicting their locations. It’s filled with awesome illustrations in 4 colors, my favorite is the cow. Nothing beats the quality of offset solid spot colors, this thing is vibrant. The inside is not that exciting. I’ve had this for a while and this was probably the post that should have followed my last about five years ago. There’s a 4-64 number on the corner and considering the restaurant was open from 1939 – 1967, I’d say it’s circa 1964. Here’s a link from the Los Angeles Conservancy with a bit on the restaurant’s history if you’d like to read about it.

La Fonda Del Sol Menu

I thought I would start with something classic and what a better way to do it than with the great master and acclaimed designer Alexander Girard. This is a Dinner Menu Design for La Fonda del Sol Restaurant in New York circa 1960. It is an offset lithograph with wonderful vibrant colors. I can almost say the work done for this restaurant (specially the suns) are one of his most celebrated and recognized designs. This menu has also been featured in many museums such as the SFMOMA. So here are some closeups of the type and full shots of the menu. Enjoy!

My Jim Flora Collection

As you might already know, I’m a Jim Flora freak. I’ve been collection his records for many years and every time I come across one I just can not pass on it. As a result, my collection is outgrowing and I’m finding myself having to sell all my duplicates. I will be listing them at my vintage store modfortis.etsy.com. Come and check them out. I’m up for trades if you think you got something I might be interested in. Here are a few already listed:

Continue reading “My Jim Flora Collection”

Paul Rand and Alvin Lustig Collab

Here’s an interesting book cover designed by Paul Rand. The interesting thing about this is that Alvin Lustig hired Rand to design this cover  while the interior design and typography was done by Alvin Lustig. This brings two great designers together. Such a fun and modern cover. Enjoy!

Design: Paul Rand   |   Year: 1953   |   Photo: Javier Garcia