El Pescado

This is a fantastic brochure from a series on nutrition informational from the Comisaría General De Abastecimientos y Transportes (Government Produce and Transport Association) produced in Spain during the 70’s. They are in Spanish and they were illustrated by F. Martínez Chaves . The illustrations are just phenomenal. It’s a mix between hard shapes and rough lines. Remember, this is pre-procreate or vector. I have a few of these and they are filled with illustrations that are just too much to feature in one post. Circa 1973. More to come. Enjoy.

Hawaii Travel Brochures

Ok, I hope you are ready for some Hawaiiana because I’ve collected quite a few things. This is a set of travel brochures highlighting a few Hawaii islands including, Kauai, Oahu, Maui and possibly more but these are the only ones I found. They are offset printed in spot colors and just filled with wonderful illustrations. The artist is not listed and there are no signatures but it could possibly be Donn Allison, a prominent Hawaiian artist as the style is quite similar. No dates that I can find but it’s very 1950’s. They were put out by the Hawaii Visitors Bureau. Enjoy.

Fred Harvey Menu

Remember the Harvey Girls with Judy Garland? This is the restaurant that inspired the movie. It is a menu design for Fred Harvey restaurants that were once a famous chain of eateries that served railroad depots. This one is from El Tovar Hotel in Grand Canyon, Arizona. The menu is titled 300 miles of hospitality and it’s an illustrated map depicting their locations. It’s filled with awesome illustrations in 4 colors, my favorite is the cow. Nothing beats the quality of offset solid spot colors, this thing is vibrant. The inside is not that exciting. I’ve had this for a while and this was probably the post that should have followed my last about five years ago. There’s a 4-64 number on the corner and considering the restaurant was open from 1939 – 1967, I’d say it’s circa 1964. Here’s a link from the Los Angeles Conservancy with a bit on the restaurant’s history if you’d like to read about it.

La Fonda Del Sol Menu

I thought I would start with something classic and what a better way to do it than with the great master and acclaimed designer Alexander Girard. This is a Dinner Menu Design for La Fonda del Sol Restaurant in New York circa 1960. It is an offset lithograph with wonderful vibrant colors. I can almost say the work done for this restaurant (specially the suns) are one of his most celebrated and recognized designs. This menu has also been featured in many museums such as the SFMOMA. So here are some closeups of the type and full shots of the menu. Enjoy!

Victoria Cruises Booklet circa 1960’s

Here’s a fun little Victoria Cruises by Incres Line booklet. I was mostly drawn to the illustrations on the outside as the inside is a bit different. I did include one inside shot for the curious ones. I don’t know much about this except for the fact that this was printed in Italy. If anyone has any clues, let me know. Enjoy!

Design: Unknown   |   Year: 1960’s?   |   Photo: Javier García

Bette Hackett Alumination Magazine

It’s time for the holiday blog post. Here’s a fun issue of Alumination Magazine with cover and feature story designed by Bette Hackett (couldn’t make out the signature completely) put out by Eureka Metals Supply Co. The fun illustrations are a mix of paper cut and other materials with painted illustrations. The story is quite fun too, it talks about why Santa choose the reindeer. So there you have it, enjoy another Christmas with this Mid Century illustrated  gem!

Design: Bette Hackett   |   Year: 1952   |   Photo: Javier Garcia