Archived entries for Branding

Mexican Logos & Symbols


Pumas (UNAM) 1974 – Design: Manuel “Pajarito” Andrade

It’s been a while since I posted logos and I was recently digging to find some information about some of my favorite ones from México. Here are a few, some of them are no longer in use, my favorite being the top one (Pumas). The last three logos were designed by the great Lance Wyman for companies in México. Enjoy!


Artes de México (500 Años del encuentro) 1992 – Design: Luis Almeida y Ricardo Real


Apasco 1975 – Design: Pedro Ramírez Vázquez


Pemex 1981 – Design: Harte Reinking y Asociados


La Buena Señal, ca 1965 – Design: Eduardo Téllez


Comercial Mexicana – Design: Fernando Rión


Lili-Ledy – Design: Lance Wyman


Red Lion Restaurant / Disco – Design: Lance Wyman


Hotel Presidente Chapultepec - Design: Lance Wyman

IBM Packaging by Paul Rand

You can never go wrong with Paul Rand. Here’s a beautiful colorful example of IBM’s packaging for Film Ribbons and Carbon Paper. Love the contrast of the handwritten font against the bold IMB type. Oddly enough, I found the carbon paper mingling through my dad’s office one day. Still wrapped. Enjoy!

Update: Typedeck did some search and dated this product to mid 60’s. Thanks Typedeck!

Design: Paul Rand  |  Year: Mid 1960’s  |  Photo: Javier García

Avery Adhesive Labels Packaging

I haven’t featured packaging in a while so here’s a fun one. It’s for Avery Label Company. I love the white space, solid colors, bold type and that bar of circles on the left is ace. The designer and year is unknown but I do know that the Avery logo was beautifully redesigned by the great Saul Bass in 1990 so from the printing I and aging I can see on this piece, I’d say it’s from the 60’s but that’s just my guess. In any case, I hope you enjoy this post!

Fun fact: there’s a logo on the back that reminds me of the Krispy Kreme logo but it says Kum-Kleen, does that sound weird?

View more packaging posts »

Design: Unknown | Year: Unknown | Photo: Javier Garcia

New Business cards are here

Here are my new business cards. They were letterpressed by Dependable Letterpress in San Francisco. I worked with them before and they always do great jobs. The cards were printed on 179lb Cranes cover stock with 3 colors on the front (1 being just a hint) I was debating between a transparent foil stamp or a blind deboss for the background shape, but decided to go with a hint of color because I wasn’t finding the right foil. The edging wasn’t done by them. I actually needed them asap and that would have taken longer because it’d be outsourced so I just did a test for myself with a few of them.

Then I went on a press check and snapped some photos of the behind the scenes of the printing part. It’s always amazing to see that old machine go at it so precise. Hope you enjoy this post.

Also posted on Flickr » and on Dribbble »

P.S. I don’t want people calling me so I photoshoped two of the numbers.

Western International Travel Logo

Here’s a logo for Western International Travel Logo in USA designed by Franc Wilson for a tourist office.

Design: Franc Wilson  |  Year: 1963   |  Photo: Scanned

Standard Vacuum Aviation Service

Ad/Poster for Standard Vacuum Oil Company designed by Ramesh Sanzgiri MSIA at J. Walter Thompson Private Ltd in India.

Design: Ramesh Sanzgiri MSIA | Year: 1958 | Photo: Scanned